These days, two of our clients refer to us for consulting whether register the Internet Keyword or not. This is not the first time that I get this kind of annoying questions.
The keyword service started from 3721.com, and it is called Internet Real Name at that time. It gives you a easy way to access to website by inputing a short Chinese phrase in the URL address of Internet Explorer. But this function needs you to install a plug-in. 3721.com authorize many agents to market this Internet Real Name. From that on, many companies' telephones and fax machines are filled with the Internet Real Name ads. 3721.com even pay lots of websites if the site successfully force the web surfer to install the plug-in. People on the net are irritated. They call the plug-in as scamp software, because it is installed without your approval. The CNNIC finds this a very attracting business opportunity and start to provide the Internet Keyword service which is quite similar with the Internet Real Name. CNNIC also adopts the same marketing method. The biggest problem for the surfers is that these two plug-ins are in conflict.
Most agents always tell you that your company's trademark is being applied to be registered as the Keyword, for your own interest, the agent has stopped the application and refer to you to confirm whether you will register or not. This is only a cunning trick that the agent allure you to register through them and they can not money by getting commision. Some companies may get frienghten since they mistakely believe the agent's word of the Keyword is as important as the domain name. My point is, this kind of service is not a internet standard and will not one day become a standard. The reason is that this service is not in complied with the root protocol of Internet. Any company can provide this service so long it has a plug-in software installed on the innocent's computer. The keyword can not be equivalent with the trademark and the domain name. I think keeping the company's dot com domain name is enough. Do not give your money to either CNNIC or Alibaba (Alibaba merger Yahoo China and Yahoo China merger the 3721.com).
2006/08/12
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